Bruja's Brew is a brand I built from the ground up in 2018. What started as a kombucha wholesale operation rooted in a love for fermentation and plant-based living eventually grew into a full food truck experience, serving kombucha on tap alongside a vegan menu at events and markets around Austin. After the pandemic, I made the decision to scale back and return to wholesale.

Long before I had any formal design training, I was the one running every corner of this business, and that included building the entire visual identity myself. The logo, menus, merchandise, business cards, and social media were all self-taught and self-made, with a whole lot of figuring it out as I went. The brand had a distinct personality: bold, handcrafted, a little witchy, and deeply rooted in community. Every design decision was intentional, not just to sell kombucha, but to invite people into the world I was creating.