INDUSTRY: B2B Tech Consulting & AI Education
SERVICES: Website Design, Email Templates, Marketing Assets, Presentation Decks, Design System Components
ABOUT THE ROLE
Wursta is a B2B tech consulting firm and certified Google Cloud partner. They help businesses across the US, UK, and Latin America adopt AI, navigate the cloud, and actually thrive in a world that keeps changing faster than anyone planned for.
I came on board to support the senior UX designer with her growing workload, working directly with the marketing director to produce design assets across all regions. Because Wursta serves a multilingual client base, many assets are produced in both English and Spanish.
Day to day that looks like website updates, email templates, marketing collateral, presentation decks, and reusable design system components, all created to maintain visual consistency and brand alignment across every touchpoint. As a certified Google Cloud partner, Wursta frequently co-brands assets with Google, giving me hands-on experience working within and alongside one of the most recognizable brand systems in the world.
LOGO AND BRANDING
Wursta launched three new service branches and needed logos that felt like natural extensions of the existing brand. Rather than starting from scratch, I used the iconic "W" as the foundation for each mark and let the letterforms do the work. Each logo pulls from Wursta's secondary color palette so the branches feel distinct from each other while still being unmistakably Wursta.
MARKETING ASSETS
A big part of my day to day is translating information into design. That looks like one-pagers that break down specific services and offerings, blog covers, presentation decks that turn dense content into something people actually want to look at, and ongoing rebranding work as older assets get updated to match Wursta's current visual identity.
